BEAUTY TRENDS 2025: NATURAL LOOK FOR MAKE-UP AND SOFT MOCHA MOUSSE FOR NAILS

BEAUTY TRENDS 2025: NATURAL LOOK FOR MAKE-UP AND
SOFT MOCHA MOUSSE FOR NAILS

  The beauty sector will again present numerous exciting trends for the year 2025 at BEAUTY Düsseldorf – the event for beauty professionals from the areas of cosmetics, nail, lashes, pedicure and wellness -  from March 28 – 30, 2025 at the fairgrounds in Düsseldorf, Germany.
Whether make-up, cosmetics or nails,  experts share what is currently trending.

  Make-up: eyes and lips can be fairly strongly emphasized, explains make-up artist Isabelle Richter from Cologne. Unusual colors are welcome and contrasts are desired. On the one hand, strong, ashy colors that create a strong outline on the eyes and lips are up-to-date. On the other hand, light pastel shades that are barely visible are in. This fits in with the natural look trend. This is still absolutely up to date. For all those running a beauty business the expert shares another important tip: “Don't try to copy others. Be yourself and find your own look. Then success will come naturally!”

  Skincare: forward-looking trends are also emerging in skincare. “Anti-aging is a thing of the past,” explains expert Dr. Meike Streker from Schleswig-Holstein and adds: “Because today the focus is on prevention.” The motto here is “A Longlife Beauty” – because it already makes sense to use preventive skin care at a young age. “Neurocosmetics” is also forward-looking: this is where  beauty meets well-being as healthy skin is closely linked to emotional well-being. This connection is being researched by neuroscientists. Fragrances and textures with a calming effect are therefore increasingly being used. At the same time, massages are experiencing a comeback. “Another key topic is sustainability,” says the cosmetics scientist. High-performance cosmetics that are also eco-friendly are in focus. “Green Beauty” is the trend capturing the mood of the times.

  Cosmetic permanent make-up: permanent enhancement of lips, eyes and eyebrows is increasingly in demand. “Absolute naturalness is trending this year,” PMU expert Olga Hendricks reveals. “Key: individuality is center stage.” The art of permanent make-up is to imitate nature as best as possible, she continues. Every detail is worked out to make the overall look as natural as possible. What’s more, clients no longer want to keep their PMU for many years but like to refresh or change it after one to two years. After all, there are always new trends and fashions, so people want to remain flexible. And new technologies allow artists to work even more precisely. Colors can be mixed right in front of the customer and precisely adapted to their skin tones and complexions. Individuality is king. Currently trending, especially for narrow lips is “Lip Blushing”: the color is matched specifically to the skin tone – thereby providing youthful freshness. For eyebrows, narrow brows are making a comeback. “Skinny Brows” are up and coming, remarks Olga Hendricks, as are finest hairs that look completely natural. These “real brows” cannot be distinguished from your real ones. For eyes, the lash line is intensified giving eyes more expression. “This beauty routine is now also used by many men,” says the expert. Shaded eyeliners are fully in line with the trend – because they correct the shape of the eye making the eyes look fresher and brighter.

  Nails: “French nails are back in fashion,” says nail designer Vincenzo Russello from Hagen. “They can be classic white or come in really strong colors.” The expert is also certain that designs in the “full cover look” with magical “cat eyes” will reach a new dimension. Especially in the color red. Just as trendy: the glazed look is a real eye-catcher! Whether on Instagram or on the catwalk: the trendy manicure trend impresses with its wit and charm. Russello also names “Mocha Mousse” as a trend color for beautiful nails, the pale brown declared color of the year by U.S. color institute  Pantone. Sustainability and environmentally friendly nail products are, of course, also a major topic. Many manufacturers are increasingly focusing on natural ingredients such as organic oils and mineral pigments.

  Feet: healthy and beautiful feet are center stage in podiatry and pedicure. And there are also very clear trends here. Mechthild Geismann, podiatry expert, knows that personalized therapies are becoming increasingly important. “A carefully researched medical history, precise diagnosis and a personalized treatment plan are crucial today,” says the expert. “This contributes to successful outcomes, builds confidence and creates satisfaction.” It also demonstrates the expertise and professionalism of the specialists, which is highly valued by patients. “Another trend is prevention,” adds Geismann. Through regular foot check-ups, symptoms can be detected and prevented at an early stage. Here mobility and health are clearly in focus. Eco-friendly products and sustainability also play a pivotal role in the foot segment. At the same time, the borders between podiatry and pedicure are becoming more visible, explains the foot expert. While podiatry places the emphasis on health and functionality, cosmetic pedicure is increasingly seen as a supplement that promotes the general well-being and aesthetics of feet. A perfect foot duo that ideally complements each other.

Trend color of the year: Mocha Mousse
  Supple brown hues are in for 2025: with “Mocha Mousse”, color institute Pantone has selected a warm and rich brown shade as the color of the year. It is, according to Pantone, reminiscent of delightful cocoa, coffee and chocolate – and appeals to the need for harmony and coziness.

BEAUTY 2025: Where the beauty industry meets
   From March 28 - 30, 2025, the Düsseldorf exhibition center will once again become a hotspot for beauty professionals. With more than 1,200 international brands and exhibitors and a varied ancillary program with 150 master classes, keynotes and workshops as well as three awards on six stages, BEAUTY Düsseldorf promises to be a top-class event. The trade fair is exclusively for trade visitors. Online identification as a trade visitor is required at www.beauty-duesseldorf.com/en/Visit. After the ticketing team sends confirmation, eTickets can be purchased. Online tickets cost €38 (1-day ticket), €50 (2-day ticket) and €75 (3-day ticket). For the current program overview: www.beauty-duesseldorf.com/en/Program

  For further information on visiting or exhibiting at  BEAUTY 2025, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.beauty-dueseldorf.com  and www.mdna.com.

  For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.ttitravel.net