Trade fair cycle 2021 to start again with boot in April
Short-time work to be increased at the home base Düsseldorf
Following close consultation with exhibitors, partners and associations, Messe Düsseldorf has decided to cancel all currently planned events in Düsseldorf, Germany until April 2021. This decision includes the trade fairs boot (January 23 -31), tasc (February 19 - 20), interpack and components (February 25 0 March 3), Energy Storage Europe (March 16 -18), EuroCIS (March 16 - 18), ProWein (March 19 - 23) and drupa (April 20 - 28). boot Düsseldorf will be re-scheduled for April 17 – 25, 2021 while the other trade fairs will be held according to their usual cycles.
The current COVID-19 infection rate, existing travel restrictions and the legal stipulations have prompted Messe Düsseldorf to reassess the situation. Wolfram N. Diener, President & CEO of Messe Düsseldorf, explained: “Over the past few months we have worked hard both for our partners and customers but also for the city of Düsseldorf and the region, to hold successful physical trade fairs, complying with the highest health protection standards for all parties involved. Developments are hard to predict, especially due to the decision by the German Federal and State governments on November 25, 2020, according to which trade fairs can still not be held.”
Diener added that each industry sector has its individual preparation period and deadline for trade fair participation, which had to be taken into consideration for this decision. With this, Messe Düsseldorf allows customers and partners to reliably plan for 2021 and to reduce as much as possible any financial losses for them. Another important consideration was the interest of the sectors associated with trade fairs and Messe Düsseldorf’s responsibility as business promoter and city subsidiary. The trust placed in physical trade fairs by the industries continues to be very high.
In addition, the decision was also about balanced economic action: “Even though we as a trade fair company have gained financial leeway in recent years through consistently sound and sustainable business practices, we are currently severely affected by the pandemic. Therefore, our decision is, of course, also based on the costs and benefits.”
Messe Düsseldorf will focus on re-starting the trade fair business with boot 2021 in late April: “We are well prepared and assume that the general pandemic situation and travel possibilities will take a positive turn in the course of next year,” said Wolfram N. Diener.
As part of the cancellation of all events until the end of April, Messe Düsseldorf has decided to further extend the short-time work schedule for all employees at the Düsseldorf location until March 31, 2021. During this time, availability will be reduced but Wolfram Diener emphasized: “Nevertheless, we will do our utmost to be available for our customers’ and partners’ questions and requests even with smaller teams.”
For more details about the affected events:
The Messe Düsseldorf Group
With revenue of EUR 378.5 million in 2019, the Messe Düsseldorf Group has maintained its position as one of Germany's most successful trade fair companies. 29,222 exhibitors presented their products to 1.4 million trade visitors at events in Düsseldorf, Germany that year. Compared with previous events, this was an increase in the numbers of both exhibitors and visitors. The Düsseldorf exhibition center hosts about 40 trade fairs in five sectors of expertise: machinery, plants and equipment; retail, trades and services; medicine and health; lifestyle and beauty, and leisure. The trade fairs include 22 own number-one events as well as, currently, 15 partner and guest events. Also, its subsidiary Düsseldorf Congress held over 1,000 conventions, corporate events, conferences and meetings in 2019, attracting around 374,000 delegates. In addition, the Messe Düsseldorf Group organizes 75 own events, joint events and contracted events in other countries and is one of the leading export platforms in the world. Own events in Düsseldorf attracted around 73% international exhibitors and 37% international visitors in 2019. The group has a global network of 77 international offices for 141 countries, including 7 international subsidiaries.