SUCCESSFUL PREMIERE OF MEDICAL FAIR BRASIL WITH STRONG VISTITOR AND EXHIBITOR PARTICIPATION

   After being postponed due to the pandemic, the premiere in-person staging of MEDICAL FAIR BRASIL (MFB) could finally take place in early May at the Expo Center Norte in São Paulo. The trade fair and conference for Brazil and the neighboring South American healthcare market featured 208 exhibitors on about 5,000 square meters of exhibit space and attracted more than 11,000 trade visitors from all areas of the healthcare sector. 

   MEDICAL FAIR BRASIL is an annual event and part of the Messe Düsseldorf Group’s worldwide MEDICAlliance portfolio. MFB is jointly organized by the Brazilian Association of the Medical Devices Industry (ABIMO) and the Messe Düsseldorf Group. Messe Düsseldorf's foreign representative office (EMME) in Brazil is responsible for managing the event on site.

   Malu Sevieri, Director of MFB and CEO of Emme Brasil, opened the event accompanied by Erhard Wienkamp, Managing Director of Messe Düsseldorf, and Christian Grosser, Global Portfolio Director of MEDICAlliance. Erhard Wienkamp underlined Brazil's potential for good business: “MFB is now an integral part of our global medical trade fair program. Brazil, with its more than 210 million inhabitants, is a thriving space for new business, the healthcare market is a billion-dollar market and is experiencing good growth.

   Malu Sevieri added: “After two years of the pandemic, we are very happy that we have now been able to put our plans into action and successfully launch MFB. MFB 2022 provided a fitting stage for everyone to discuss the changes in the healthcare industry in recent years and to learn about the most important innovations for good healthcare.”

   The exhibitors at MFB 2022 presented their innovations in the fields of electromedicine and medical technology, diagnostic devices, medical-clinical equipment, clinical analysis laboratory equipment, physiotherapy, orthopedic and rehabilitation technology, home care, consumables and disposables, hospital furniture, medical services and publications as well as information and communication technology and diagnostic tests. In addition, ambulance and rescue services provided information about their services.

Comprehensive stage and conference program

   The exhibits were supported by a comprehensive stage and conference program. The spectrum of topics ranged from digital transformation of the health sector, the use of robot technology in surgery and procedures for optimal patient care in the context of the Covid pandemic to economic aspects such as the financing of health services.

   The partner associations were also pleased with the results of MEDICAL FAIR BRASIL. Marcio Moreira, President of the Brazilian Association of Hospital Administrators (FBAH), stated:” It was a very positive debut. I would like to thank Malu Sevieri, who launched MFB together with Messe Düsseldorf. A good perspective is emerging from this. It is an excellent partnership that FBAH has with MFB.”

   Paulo Henrique Fraccaro, Superintendent of ABIMO, emphasized the importance of face-to-face events for information exchange in the health sector: “The pandemic has brought new, digital ways of communication, but the face-to-face conversation has been missing. People have the need to talk and listen to each other face to face without having to wait for their turn, as is often the case with online meetings. Another advantage is that at a trade fair, equipment and new technologies can be shown and demonstrated directly.”

   The next  MEDICAL FAIR BRASIL will take place from April 4 – 6, 2023 at Expo Center Norte in São Paulo. For further information on visiting or exhibiting at MEDICAL FAIR BRASIL 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit https://medicalfair-brasil.com.br/en and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago

   For information about all trade fairs in the MEDICAlliance portfolio: http://www.medicalliance.global